HTTPS becoming the norm
There was a time when HTTPS was reserved for some websites. However, as time went it became a mandatory thing for everyone who owns a website. There are more and more websites running on https. It all started when Google said it will be favoring only the sites with https in their search engines. It went further to say that sites without the https will be marked as not secure. The action by Google prompted many business owners to make their sites secure. No one would want their customers to leave because they saw the site was not secure. Customers value their security online and will likely stay away from sites that are not secure. There, if you do not have https on your site, you are behind the competition. Nowadays, most web hosting companies offer https as a free service.
These are just of the current trends in web hosting. Many customers are looking for web hosting providers that offer security and value-added services. Improve your business by having the latest trend in web hosting.